Big Money in Plastic Shoes
Crocs is no longer simply about those plastic shoes. They have several lines of "real" shoes for men, women and children. They even partnered with Hank Haney on golf shoes that were recognized as one of the best new products at the PGA Merchandise show. From golf shoes to socks, these licensing deals are making money for the firm. They seem to be following in the footsteps of Nike and branching out far beyond their initial core product.